What We Do

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Top Grossing Projects


Developers On Our Platform

Campaigns Across the Globe

Raised for Charities

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Integrating charity campaigns into your game will enable you to engage with your audience on a whole new level. Players will love your game even more and spend for the first time, spend more and play for longer, because you are supporting causes that needs your help. Our stats have proven up to 50% increase of new spenders, 30% increase of net revenue and a 30% increase of lifetime value as well as a 10x increase of engagement and virality. Combining charity into your game is not giving money away, it is the opposite.

Playmob’s platform allows for a campaign to be set up within hours, saving you time and money. Our job is to take away the heavy lifting and allow you to concentrate on growing your great game while we enable a deeper engagement with your player base. We give you the tools to select cause matches, manage campaigns, track impact and share impact with your audience. Our skilled team of experts are always on hand to ensure you get the best out of each campaign.

To find out more about how we can support your cause integrations and to get started, please get in touch or sign up and give our platform a whirl.

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Meaningful Brands can outperform the stock market by 133% (Havas Media, 2015). Corporate social responsibility is no longer an option — it is emphatically and indisputably a must-do (Cone Communications, 2013).

Playmob offer brands a quick, simple and effective way to connect to causes via their digital content. Watch an ad, visit a website or download and engage with an app. Via small digital actions, customers can engage with the brand via cause-related impact. Playmob’s API attaches to digital intents, controlled by the brand and Playmob show how the intent will impact a cause. Customers love doing good and sharing a good news story with friends on social media!

If you are a forward thinking brand, or agency representing forward thinking brands, we would love to help you become a Meaningful Brand. Get in touch to have a chat about what we can do for you.

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All Charities


Charities are under pressure to become more digital while fundraising to continue the vital work you do for our world. Times have been tough with donations going down and world issues such as poverty, climate change and scarcity affecting our people and our planet. The world is changing and Playmob exists to enable you to leverage digital, understand the new world of technology and millennials, and help you to reach out to new audiences in a simple and very effective way.

Playmob identify digital partners (for scale) and brands with a forward thinking attitude and an eagerness to doing good. We combine their digital content + audiences with causes that make sense. Creating a shared value proposition for both sides. For you, the charity, you receive donations and huge awareness, and attract new followers and supporters beyond the campaign too. All we ask of you is to allow partners to utilise your branding, specify projects audiences will support and promote the partners who are supporting you, via your own supporters and channels. Playmob work with you every step of the way to ensure this process is smooth and takes very little of your time, so you can concentrate on the essential work of the charity.

To become a Playmob charity partner, please contact us or sign up here and we will be in touch to bring you on board. See our FAQ for a few more common questions too.

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Angry Birds Epic

Through Playmob we were able to course correct the lives of 8,500 human beings by playing a part in giving them an opportunity to learn how to read.

Wilhelm Taht, Head of External Products, Rovio


It has been a pleasure to work Playmob on multiple high-profile charity campaigns within RuneScape. Their tailored and personal service allowed us to concentrate on what we do best; making great game content. The end results has been fantastic for retention!

Neil McClarty, Commercial Director, Jagex


Not only did Playmob give us a way to make a difference in our games, they also provided a very transparent process along the way. I can now say that The Sandbox players have helped plant 3285 trees in Madagascar.

Sébastien Borget, COO & Co-Founder


It was a pleasure to work with Playmob. They take care of a lot of the details you wouldn't neccessarily think of when trying to raise money for a charity

Paul Gouge, CEO


An easy to use portal full of diverse charities from around the world; as well as raising funds for a great cause, we got new players too, a win win for both charity and our business! 

Doug Hare, CEO & Founder

Room to Read

It was such a pleasure working with Playmob, they were extremely supportive in helping us build our campaign with Rovio. They were easy to work with, very quick to respond to any questions we had, made the process simple to understand and supported us in execution of the campaign, as well as the follow up. We would definitely love to work with Playmob in the future!

Nisha Kadaba, Room to Read


Playmob has been a fantastic experience. AbleGamers has been treated with respect and honour throughout the entire process. Overall, I couldn't be happier, and Playmob's contributions to AbleGamers' mission will help dozens of gamers with disabilities. We look forward to their stellar support over the years to come.

Steve Spohn, Chief Operations Officer, AbleGamers

The Team

Ian Livingstone

Jude Ower

Katie Bell
Commercial Director

Matt Mower

Martin Grenfell
Lead Developer

Joost Schuur
Product Manager

Andre Horton
Graphic Designer

Sophie Fox
Production Manager (Charities)

Lee Hinds
Campaign Director

Parker Crockford

Jen Herman

Shum Singh

Gabbi Cahane



Tolisons Private Equity


Sarah du Heaume

Bill Liao

Kelly Sumner

Geoff Heath

Ian Livingstone

Ian Hetherington

Jo Goodson

Tim Cooke



Institute of Fundraising awards

Playmob were proud to be announced as winners in the "Best Innovation" category at the IOF Awards 2015.

Talent Unleashed Awards

Playmob were delighted to be announced as winners of the Talent Unleashed Awards 2014. Alongside receiving this prestigious award we also won a once in a lifetime trip to The Branson Centre of Entrepreneurship South Africa.

Digital Leaders Top 100 Awards

Playmob won the category of "SME" in 2014 at the Digital Leader awards!. We are delighted to be recognised as a business on the rise in the digital space.

Wonga Future 50

Playmob was selected in the top 50 for the Wonga Future 50 Awards. This was a definitive analysis of game-changing new UK businesses, run with the British Library Business & IP Centre, to support disruptive new businesses that are triggering change in their markets.


Playmob won the category of "Best Start Up" in 2012! We were delighted to be given such a title and are working hard to retain it. Oh, and we also received a lovely star shaped award which we have proudly displayed on our office book shelves.

The Europas

For the second year running, Playmob are up there at the Europas as “Highly Commended”! The European start-up awards are the creme de la creme of the start up world in Europe and we were delighted to be recognised as ones of the ones on the up!

Clearly Social Angels

Playmob won the Social Impact Investment of the Year award with Clearly Social Angels. We were delighted to receive an award and a beautifully crafted award which is currently on display in the office.

Red's Hot Women Awards

Red Magazine highlighted some of the most inspiring, courageous, innovative and game-changing females in the UK. Our very own Founder and CEO, Jude Ower made the short list along side a power house of other world changing women. What an honour!

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