Next week, Jude and Katie from Playmob will be attending Cannes Lions for the week. We are super excited as this is our first big gig showing Brands and Agencies what we are made of.
For the past 24 months, we have been focussed on gaming, raising almost $1m for global causes and working with the likes of EA, Rovio, Jagex, Miniclip, Pixelberry, Playdemic, PixOwl and many more. And supporting impactful charities such as WWF, Oxfam, Charity:Water, Able Gamers, Global Angels, The Royal Foundation, Special Effect, SOS Children, Action for Kids, and the impressive list goes on. In 2014, we had a charity sign up on our platform every week, and 2015 we are seeing this number rise. Charities are understanding they need to become more digital, and they have so much to offer as well as the life and world changing work they do. Huge networks of supporters who would do anything for their cause, shaving their heads, cycling for miles in the rain, pouring buckets of ice cold water over their heads and forming the humility, imagine if all they needed to do was click and consume digital content, no icey water needed!
So what does this have to do with Brands and Agencies? We at Playmob say, everything.
Our jobs are to bring together worlds that never before have existed, to make the world a better place and create shared value for partners. Games are brands, with massive communities and highly innovative techniques, however, Playmob has brought something to gaming which didn’t exist before. The ability to engage with their audience on a whole new level, allowing them to bring their social values into gaming and make a positive difference while they play the games they love. And we have evidence this works. In our campaigns we would see up to 50% increase of new spenders, 30% increase of net revenue, 30% increase of life-time value, and a 10x increase of engagement and virality.
Don’t just take our word for it. Havas Media also reported in their 2015 Meaningful Brands Index, that Meaningful Brands will outperform the stock market by 133%, gain 46% more share of wallet and achieve 100% more KPI outcomes. This is happening because of a number of reasons:
- When we give back we release endorphins in our brain which make us feel good. As humans we are built to help one another, to be social and socially good. When we release the ‘helpers high’ we want to do more of it.
- Millennials care, a lot. Millennials will not buy from or work for a brand which is not seen to be giving back (Cone Communications). This is vital for all Brands and companies, as by 2025, 75% of the global workforce will be millennials!
- And it is not just millennials. The world realises that we have a huge amount of work to do to save our planet. We are facing drastic issues such as climate change, poverty and scarcity. With business being the best placed to fix these issues, consumers, and employees, demand brands to give back.
Working with Playmob, a Brand can weave social good into their digital content, simply and effectively. We combine technology, communications and corporate social responsibility in a way which has never been done before. Taking our learnings from gaming, the most innovative industry in the world, we are now offering our platform to Brands to use, whether it be externally with customers to engage in advertising, website content or apps, or with employees through training and internal comms, our platform can take small digital intents and make a big impact.
“The most effective global citizens will be those who succeed in merging their business and philanthropic missions to build a future of shared prosperity and shared responsibility” Bill Clinton, 2012.
Your customers and employees are part of the giving back initiatives and see the impact they are making collectively. People feel great, charities are supported, and business wins too.
We have worked tirelessly over the past 24 months creating a platform and methodology that works. With a simple API and little integration, and our science around matching the perfect cause project to the brand/audience, you can tweak campaigns and cause connections based on your own schedules, yearly calendar events and charity events.
If you like what you are hearing, get in touch. If you are at Cannes Lions, come and meet us. We are looking for forward thinking partners with the greatest intentions to do good and mean it. If this sounds like you, we are off to a great start…
For Cannes Lions, please contact Katie Bell, Commercial Director, Playmob: Katie@Playmob.com