- You can give when you shop with Give As You Live.
- You can make every click count with Playmob.
- You can give when you watch a video with Total-Apps.
- You can donate in an instant with SnapDonate.
Over recent years there has been a proliferation of organizations providing online services to help charities by making it easier than ever for people to donate or otherwise support them. With an ever growing push for charities to go digital, online visibility is becoming essential if charities want people to get involved and support their cause.
Technology has streamlined so many areas of life, so it makes sense to extend this to charitable donations. With more and more people turning against the increasingly out-dated methods for garnering support such as TV advertising or chugging it’s important that charities move with the times if they are to survive. Although they aren’t the only options, organizations like those mentioned above can help charities do this.
With so much choice, how do charities decide which opportunities to follow up?
While I was working for a small charity we looked for simplicity and effective use of our resources. We had very limited resources in terms of both manpower and money. A good opportunity for us was one that wasn’t cost intensive as we simply did not have the money to spare. It also couldn’t be overly labour intensive as we didn’t have the time or expertise to invest in anything overly complicated or technical.
There are many charities out there who have a much better ability to invest both time and money. However, regardless of size, all charities have a high level of responsibility to be accountable to their supporters. Therefore there is sometimes a high level of scepticism when it comes to involving an external organization in their fundraising even if the process is free, straightforward and guarantees all charity guidelines will be met.
It’s certainly not easy trying to figure out how to best allocate resources as a charity. In some ways it seems that these new organizations are just pandering to an increasingly lazy population rather than honestly assisting charities and providing what they want. However, that said, if we don’t help people give in a way that is comfortable to them then they might just not give at all. The outcome of this would certainly be disastrous for charities and those they support.
Overall, when deciding which digital path to take, my answer would simply be to make sure that you take one. Whatever fits with your charity, whatever resources you’re able to commit. Ultimately these organizations are trying to help charities benefit from the digital world. By providing the tools they can, cumulatively, integrate charitable actions into everyday life.