20th March 2018, San Francisco: Playmob and Project Everyone hosted a Gaming for the Oceans dinner yesterday during the annual Game Developers Conference to highlight the plight of the oceans and bring game publishers and global brands together to leverage the power of play in support of the Global Goals.

The PlayNice™ dinner was sponsored by arm and 2030 Vision, an initiative that uniquely connects business, NGOs, academia and governments with the technology solutions needed to realize the Global Goals, and provides a platform for dialogue and collaboration around how the tech sector can help other industries to achieve them. The event was organised to call for support on World Oceans Day on June 8th in raising global awareness of the challenges faced by our oceans. Partners pledged to show their commitment and make a meaningful impact through their products and engaged communities.

Guest speaker at the dinner in support of Global Goal 14 “Life Below Water” was legendary oceanographer, biologist and explorer Dr Sylvia Earle. The evening saw funds raised for Sylvia Earle’s Mission Blue alliance via an interactive tournament powered by Amazon GameOn, a new cross-platform, competitive gaming service for developers, which was announced yesterday at the Game Developers Conference. Players took up the fun challenge to play, compete, win prizes and raise money for Mission Blue’s worldwide network of marine protected areas – Hope Spots – with one lucky winner claiming the top prize of a VIP Volvo Ocean Race experience.

Dr. Sylvia Earle: “What a concept, gaming for good! What could be more fun than knowing you are making a difference for the future & life on Earth whilst playing a game. Farewell gloom and doom. Hello – Cause for hope.”

Jude Ower, Founder and CEO, Playmob adds: “We know that gaming offers both a creative and scalable solution that can help make the world a better place and we are pleased and grateful that so many game developers and publishers share our passion. We are blown away by the number of studios wanting to take action for our oceans and combine player power to make a meaningful difference. We are excited to host the first of many engagements with our partners to collaborate on global issues and offer collective solutions.”


For additional information, assets or interviews, please contact:

Grant Tasker, Marketing Director Playmob

About Playmob

Playmob is a gaming-for-good platform, working with the most forward-thinking, meaningful brands to reach gamers with purpose-driven content. We deliver insights and impact in one, enabling partners and gamers to come together to solve the world’s greatest problems. Playmob is committed to delivering impact against the SDGs.

Find out more at www.playmob.com or join the conversation on Twitter.

About PlayNice™

PlayNice™ is a Playmob initiative for games and brands with purpose. Designed to highlight the collective good that gaming can achieve, PlayNice™ partners play for the greater good and empower gamers all around the world to make a meaningful impact and pledge support for global issues that matter to them through the power of play.

About Project Everyone

Project Everyone seeks to put the power of great communications behind The Sustainable Development Goals (also known as the Global Goals), accelerating the creation of a fairer world by 2030, where extreme poverty has been eradicated, climate change is properly addressed and injustice and inequality are unacceptable.

Our mission is to ensure that everyone on the planet knows what the Global Goals are, so that they stand the greatest chance of being achieved. Project Everyone was devised by Richard Curtis (filmmaker and founder of Comic Relief), and is executed by a team of communications and campaign specialists working in partnership with a huge range of organisations. We are a not-for-profit agency, available to work on campaigns, content and events which ladder up to the achievement of the Goals.

About Mission Blue

Led by legendary oceanographer Dr. Sylvia Earle, Mission Blue is uniting a global coalition to inspire an upwelling of public awareness, access and support for a worldwide network of marine protected areas – Hope Spots. Under Dr. Earle’s leadership, the Mission Blue team implements communications campaigns that elevate Hope Spots to the world stage through documentaries, social media, traditional media and innovative tools like Google Earth. Mission Blue also embarks on regular oceanic expeditions that shed light on these vital ecosystems and build support for their protection.

Currently, the Mission Blue alliance includes more than 200 respected ocean conservation groups and like-minded organizations, from large multinational companies to individual scientific teams doing important research. Additionally, Mission Blue supports the work of conservation NGOs around the world that share the mission of building public support for ocean protection. With the concerted effort and passion of people and organizations around the world, Hope Spots can become a reality and form a global network of marine protected areas large enough to restore the ocean, the blue heart of the planet.